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STREETPARTNER™ |
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RELATED LINKS |
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Free love, free speech; now Berkeleyans get free
e-mail
“The cyber-linked computers will
offer free
e-mail accounts, instant messaging and access to
a calendar of events, posting board and discussion
groups focusing on the Berkeley street scene.”
-Oakland Tribune |
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Capture Profile and Usage History
StreetPartner™ network manager captures data on Web Station™ location, user profile, usage history and length of usage sessions. It profiles user name, age, gender and location. It tracks user sessions through login and log-out logs from the Web Station™ application. Customers may make use of this data-mining feature to analyse usage data and serve targeted online services to users.
The sample data below shows statistics for individual Web Station™s matched to the user profile, browsing history and length of usage sessions.
Capture Image Profile
Web Station™s in public areas are also equipped with cameras to capture user's image with the user's permission. This allows businesses to use the image profile to deliver personalised services. A user's image can be captured and analysed using facial recognition software to determine distinguishing features such as age, appearance and ethnicity.
Fig.1 Sample Data
StreetPartner™ Ad Server Platform
StreetPartner™ tracks Usage Session to identify a unique profile based on User ID, location, usage history and session time.
View Usage Session
A user identified as Becky Riley, aged 16-25, in Fig.1, logs in regularly at the Web Station™ in Union Square, San Francisco.
| Location |
UserName |
Snapshot |
Browsing History |
Time Started |
Time Ended |
| South Beach |
Javier Guerero
Male,
Age 36-45 |
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www.gmail.com
www.youtube.com |
06/06/2010
13:42:15 |
06/06/2010
13:47: 02 |
| Union
Square |
Becky Riley
Female,
Age 16-25 |
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www.expedia.com
www.tripadvisor.com
www.travelocity.com |
06/06/2010 13:20:13 |
06/06/2010
13: 35:43 |
| Farrell St |
Sam Hicks
Male,
Age 26-35 |
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www.sfgiants.com
www.espn.com |
06/06/2010
13:52: 27 |
06/06/2010
14:03: 24 |
Fisherman‘s
Wharf |
Winny Phillips
Female,
Age 16-25 |
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www.americanidol.com
www.lastfm.com
www.facebook.com |
06/06/2010
14:05:56 |
06/06/2010
14:27:56
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Fig.2 Sample User Profile
Browsing History
StreetPartner™ analyses the user's browsing history and matches it with personalised services.
StreetPartner™'s analysis of Becky Riley's usage history in Fig.2, reveals that she frequently browses travel sites.
Fig.3 Sample Browsing History
Unique Matching Technology
StreetPartner™'s unique algorithm matches the user profile with a relevant ad banner in the database.
In Fig.3,
StreetPartner™ Ad Matching technology uses a unique algorithm to find a match between Becky Riley's profile and an ad for a Samsonite Ladies Travel Bag.
| User Profiles |
Usage History |
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Ad Banner Database |
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Sites
www.gmail.com
www.youtube.com
www.linkedin.com
www.sfgate.com |
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Site
www.expedia.com
www.travelocity.com
www.tripadvisor.com
www.usahotelsweb.com
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Site
www.sfgiants.com
www.espn.com
www.ebay.com
www.fantasybaseball.com
www.businessweek.com |
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Fig.4 Sample Ad Matching
Select Ad Banner
In Fig.4, StreetPartner™ creates a match and automatically uploads the selected Samsonite Ladies Travel Bag Ad Banner from the Database.
| Category |
Advertiser |
Ad Banner |
URL |
| Gym |
Bay Club |
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http://adbannerdatabase.htm?id\=4?id=6 |
| Ladies Travel Luggage |
Samsonite |
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http://adbannerdatabase.htm?id\=4?id=7 |
| Watch |
Longines |
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http://adbannerdatabase.htm?id\=4?id=9 |
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Fig.5 Sample Ad Banner Database
Display Ad Banner
The selected ad banner is uploaded into the browser. StreetPartner™, in Fig.5 displays the Samsonite Ladies Travel Bag into the browser, the next time the user logs in at a Web Station™.
StreetPartner™ Ad Matching technology matches Becky Riley's location in Union Square with a Samsonite outlet in the nearby Bloomingdale's Westfield mall and informs the user of the outlet location in the Banner Ad.
Fig.6 Sample Webpage with Ad Banner |
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