WEB STATION™
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Kiosk impact being felt in retail
" Retailers that hosted Streetspace kiosk pilots saw an increase in sales. They've had people walk in the door specifically to use the Web Station, but then stay around and shop."
-Kioskmarketplace

Retail is the fastest-growing market sector of the kiosk industry, according to a report by Summit Research Associates Inc. A Summit Research survey indicates that kiosks have had a "measurable - and positive impact" on sales and that the average customer purchase was greater on the kiosk than on the store's website.



The Forrester Report predicts the future of retail would feature more electronic tools to help customers shop and a "much richer, more service-oriented experience”. As more companies seek to create an online edge to their business to drive traffic and leverage the cost of customer acquisition, the Web Station™ enables retail businesses to leverage their physical space to provide their customers with online access and build a stronger online presence.

Multi Channel Retailers to Increase Sales
According to eMarketer, multi-channel shoppers in the US who research products online and buy in-store are having a greater effect on store sales than on Web sales. Retailers thus need to use online channels to promote offline sales in order to capitalise on the $471 billion total store sales influenced by online research compared to retail
e-commerce sales of $136 billion. That’s $3.45 of store sales for every $1 in online sales. eMarketer estimates Web-influenced store sales forecast for 2007 to 2012, to grow at a 19% average annual rate, compared with a 12% rate for retail e-commerce.


Kiosk Market Revenue

Frost and Sullivan reports that the kiosk market earned revenues of $968.9 million in 2006, and this is estimated to reach $2.67 billion in 2013 as end-users are rapidly embracing a wide range of self-service kiosk applications, driving rapid growth in revenues across main market segments.
- Frost And Sullivan, World Interactive Kiosk Markets (2007)  

 
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